Use LinkedIn’s Relationships Tool to Builder Relationships
Monday, February 9, 2015
How to Use LinkedIn to Build Relationships and Track Prospects
Have you ever wondered how many of your connections are clients, referral sources, or potential clients?
- Do you forget to send follow up emails to some of your prospects and referral sources?
- Perhaps you regularly lose the notes that you have collected on your prospects?
- Have you ever wished you remembered how you met a particular prospect and who introduced you?
If any of these situations are true for you, then you would find great value from LinkedIn’s built in organizational tool, the Relationship Tab, available to both free and paid members. Even if you are just getting started with LinkedIn, these are great tools to know how to use. And the larger your network grows, the more valuable you will find this feature to help you keep organized and stay on top of your networking and lead generation efforts.
This feature also allows you to save and record information on contacts in your network that you are not yet connected to (2nd, 3rd, and group connections). The benefit of this is that you can create a list of potential prospects that you would like to connect with, record information that you want to keep handy about them, and then track your efforts to connect with them.
BTW, you don’t need to worry about the information that you keep in this feature: it is all private, so no one else will see what you’ve written.
So let’s get started.
- Just below a member’s image and headline is the Relationship and Contact Infobox.
- The Contact Info tab is a quick look at that person’s email and other social profiles they’ve shared.
- The Relationship tab is where you’ll find the real functionality. You can see a timeline of your association (including the date you connected), as well as conversations you’ve had on LinkedIn or Gmail (if you have set up this sync feature.) You can also add notes, set a reminder to follow up, record how you met and assign a tag to the person.
- If you are connected to the person, you will see the date that you Connected to them. If you are not connected yet, it will show the date you Saved as contact.
Steps to Organize Your Prospects & Build Relationships
This section is where you can add any relevant information (personal or professional) about a contact that you might need to know or want to know in the future.
As you build your network and gain an increasingly number of connections, it can be hard to remember when you should follow up with your connections. You can set reminders for 1 day, 1 week or 1 month.
You can also set recurring reminders for every week, every month, every 3 months, every 6 months or a custom range. This is perfect to help you stay top of mind with your prospects and referral sources, by making sure that you stay in contact on a regular basis.
3. How You Met
It can be helpful to record how you met, particularly if it was through a person you know or at an event.
One of the most helpful features of the Relationship Tab is the ability to Tag your connections. Every single time you connect with a person, you should tag them and put them in a specific tagged group, based on who they are. For example, are they a prospect, a referral source, or an existing client?
You can then, under Connections, select contacts by Tag and send them a message or produce a list.
LinkedIn makes it easy to keep track of your conversations with your connections in the Relationship tab. In this tab, you will find all the messages and conversations you’ve had with a connection. If you have LinkedIn synced with Gmail, you will also see all Gmail emails and calendar events.
Simply click on the message you want to see and it will pop up on to the screen.
If you have all of your contacts organized and tagged, keeping track of who you connect or engage with becomes easy to manage. This will allow you to stay focused on achieving your goal for each relationship. Maybe a great goal for 2015 is to start using this great feature.
I am owner of LegalBizSuccess, a company whose mission is to help solo and small-firm lawyers build better businesses. I am active in the ABA GPSolo Division, where I head up the technology committee and am vice-chair of the national conference committee. Follow me on Twitter @PeggyGruenke.
GPSolo Technology Committee, Chair
GPSolo National Solo & Small Firm Conference Committee, Vice Chair
Follow Peggy on Twitter | Follow Peggy on LinkedIn
CPN Legal Blog
07/01/2020 - The Value of a Cash Flow Repor
10/11/2019 - Year End Collections: Tips for
08/07/2019 - Collection Realization Rates t
10/23/2016 - Year-end planning: Collect Dat
09/12/2016 - Year-end planning for lawyers:
07/14/2016 - The 6 Month Financial Checkup:
05/31/2016 - How to Ditch That Unprofession
05/28/2016 - Evolution of Marketing for Law
02/15/2016 - 5 Checklists to add efficiency
03/01/2015 - Implementing project managemen
02/09/2015 - Use LinkedIn’s Relationships T
01/04/2015 - Is 2015 going to be a profitab
01/04/2015 - Is 2015 going to be a profitab
12/09/2014 - Clio Turns Tasks into Processe
11/25/2014 - Back to Basics: 20 Tips to emp
11/23/2014 - Holiday season and networking
10/26/2014 - Lawyers, do you have a game pl
10/15/2014 - Collection Realization Rates:
10/12/2014 - Focus on managing processes, n
10/09/2014 - Would You Pass a Trust Account
10/09/2014 - The Evolving Role of a Paraleg
10/06/2014 - A Clio Workflow for Collecting
09/28/2014 - The Evolution of Online Market
09/24/2014 - Clio Emerges as a Platform not
09/13/2014 - Are you going to be left behin
07/31/2013 - Lawyers: Managing Your Online
07/17/2013 - If You’re Going to be on Linke
04/29/2013 - One Way to Differentiate Yours
04/19/2013 - More Favorite Products from 20
04/18/2013 - A Sampling of My Favorite Prod
04/14/2013 - Tips from ABA TechShow: iPad A
04/03/2013 - Headed to ABA LegalTech Show
02/10/2013 - LinkedIn Tips for Lawyers #1:
02/04/2013 - Thinking About Blogging – Just
01/07/2013 - IOLTA Tip #3: Properly Maintai
12/10/2012 - Tip #2: IOLTA/Credit Cards – N
11/27/2012 - Handling Credit Card Payments
11/12/2012 - Some random tips and ideas to
10/23/2012 - More WOW Tips for Retaining Cl
10/21/2012 - History of Social Media – Info
10/07/2012 - If You Give a Client a Cookie,
10/02/2012 - In the Stands or On the Track:
09/24/2012 - One simple change to create a
09/19/2012 - Attraction vs Retention Market
09/03/2012 - A Cyclist’s Perspective on Fee
08/12/2012 - Where’s the Money – Managing t
08/04/2012 - Where’s the Money – Keep a Reg
07/29/2012 - Where’s the Money – Another Pe
07/22/2012 - An Informed Client is a Happie