Directory listings, are in short, like an online version of the yellow pages but much more powerful with the addition of profiles, links, video and reviews. There are hundreds of them and deciding which ones you want to be listed in can be overwhelming. For example: Avvo, InfoUSA, Google+ Local, Bing Places, Yahoo Local, Lawyers.com, MerchantCircle.com, Yelp.com, plus many more. I see many lawyers with incomplete profiles on a number of directories. Why do you have to worry about these online directories?
Directories have risen to a level of importance because Google moved its local search returns to its main page with the introduction of Google+ Local (formally Google Places). How Google determines which local business listings should be on the first page of Google’s search results depends a great deal on directory listings. So if you are in 5, 10, 15 or more directory listings, you are going to look good to Google’s ranking algorithm. And having reviews with your listing makes you even more popular in Google’s eyes.
If you would like help creating and managing your online directories, adhering to the ethical rules, please give me a call. I can provide this service to you at nominal one-time charge. I am also available to do in-house CLE on the “Your Social Media Presence – Adhering to Ethics Rules While Being Social.”
Peggy Gruenke, Owner/Consultant LegalBizSuccess
Specializing in Law Firm Practice Management and Business Development solo and small firm attorneys. Peggy can be found on Twitter @PeggyGruenke, LinkedIn and at www.legalbizsuccess.com. (5130 315-5750