Have you taken the time to really look at your LinkedIn Profile after all the changes LinkedIn phased in during 2012? Did you notice that your Specialties Section is missing from your LinkedIn Profile? Did you notice that if you had a Specialties Section defined in your old profile that LinkedIn has added it to the bottom of your Summary Section.
In 2012, LinkedIn decided to phase out the Specialties Section in favor of the Skills & Expertise Section. For lawyers, I think this is actually good news because of the ethical pitfalls around using the words “Specialized” or “Specialties” on any site where you advertise yourself as an attorney. According to the ABA Model Rule 7.4, claiming yourself as a specialist requires special certification by an approved, accredited authority.
Under Rule 7.4 (e) of the Ohio Rules of Professional Conduct, an attorney must not state or imply in any communication that they are a specialist, certified or specialized in a particular field of law, unless:
- The lawyer or law firm has been certified as a specialist by an organization that has been approved by the Supreme Court Commission on Certification of Attorneys as Specialists; and
- The communication clearly identifies the name of the certifying organization.
When LinkedIn added the Skills and Experience Section, it built your section based on keywords in your Summary and Specialties Sections. If you had a Specialties Section in your profile at the time LinkedIn converted your Profile to the new format, it left the heading Specialties in the bottom of your Profile Summary. If you were cautious when you first built your profile and did not include that section, then you will not see the heading Specialties in your Summary Section.
My suggestion is to check your Summary Section. If you see Specialties listed at the bottom of your Summary, replace this word with Practice Areas. If you are a Certified Specialist, then list it as such following the guidelines of Rule 7.4.
Other things you may not know:
- From time to time, LinkedIn pulls keywords from other sections of your LinkedIn Profile and asks if you’d like to add them to your Skills & Expertise Section.
- Other people can add a Skill to your profile.
- LinkedIn changed how they calculate a complete profile by incorporating the addition of 3 skills as a requisite for a complete profile.
Thanks for your interest and comments. Next post will be about how to remove or hide Skills you have been endorsed for but don’t think you are qualified to list on your profile.